Own your data, own your future.
Data Union Café exists to make the data economy fair — starting with yours.
The Fair Trade Data principles.
Your data is yours.
We fetch it, you keep it, and you can delete it whenever you choose. It lives in your account, under your control — never in a warehouse of ours to trade.
Nothing moves without your say-so.
Every request, every share, every partner is opt-in — one at a time, in plain English. If you never say yes, it simply never happens.
We never sell your data.
Members are the customer, never the product. Our income is your membership fee — which is why we answer to you, and to no one else.
Fair value flows back.
When your data creates value, you see your share — in pounds, on your dashboard. Every figure is labelled with where it came from: from your Tesco data or our estimate, never a mystery number.
Plain talk.
No small print, no dark patterns, no manufactured urgency. If we can’t explain a decision at the kitchen table, we don’t ship it.
One person’s data is a rounding error. A union’s isn’t.
Alone, you’re one row in someone else’s spreadsheet — easy to ignore, cheap to buy. Together, members negotiate as a bloc: with supermarkets, with brands, with researchers.
Unions won fair wages for the working week. The same idea works for your data: collective bargaining, brought to the data age.
