Join the Fair Trade Data movement.
Two ways in: brands who want a direct, fair channel to conscious households — and member organisations who want to bring Fair Trade Data to their people.
A direct channel to households who choose brands like yours.
DUC members bring their own shopping data to the table. That changes what a brand relationship can look like: honest offers, matched to real habits, with nobody in the middle.
Loyalty, the fair way
Offer loyalty discounts to DUC members on the platform. Members opt in with their own data, so your offers land with people who actually buy your category — no ad-tech guesswork, no wasted spend.
D2C without the retailer
Reach the segment that values authentic, mission-led brands — directly. If your product does what it says, there’s nothing to fear from talking to your own customers.
Sweeten the basket
Bundle a DUC membership with your product, and give households a reason to commit.
Commercial terms are agreed per partner. Talk to our founder before anything goes live.Built for B-Corps and mission-led makers of everyday non-perishables — household supplies, pantry staples, personal care — plus clothing and other brands with nothing to hide.
Show your members you care about their data dignity.
Consumer organisations, unions and subscriber communities: offer your members Data Union Café at a discounted price, and we’ll work with you to deliver custom insights to them inside their own account. It’s all private unless they approve.
- Today: we handle the data requests, the statutory clock, and the secure storage — your members get their data back and broker removals under way, under your banner.
- Together: we build the insights your members would value. Things we could offer: ethics-approved cancer-research studies · more ethical brand choices · inspecting social-media terms & conditions for AI-training and privacy violations · an inflation-beating subscribe-and-save model shaped by their actual consumption.
- Always: everything appears as a partner module the member invites in — private by default, shared only on their say-so, discounted through you.
Partners see only what each member chooses to share.
Representative example — partner modules launch with our partner organisationsThe member’s dashboard — partner modules
Members stay in control throughout. Partners see only what each member chooses to share — that’s the whole point.